Documentary Promo
Imaginary Forces was contacted by Alex Gibney and his production company to create a teaser for his upcoming documentary. Zero Days was among 15 films shortlisted for the Academy Award for Best Feature Documentary and the world needed to see it. We wanted to create something that would bring attention to the release and we couldn’t show any footage from the documentary. More than ready for the challenge we approached this project in a number of different ways. Visually we wanted to capture the digital space in a clean and elegant way. We knew at some point we would have to treat stock footage to show cities, server rooms, hospital labs and other scenes that we didn’t have time to shoot or build in 3d. Ultimately we decided that if we created a system of grids we could use that element to build out anything. Pushing into that grid at a micro size would give us beautiful landscapes for our type cards to live. Seeing the entire grid at once worked perfectly over footage and could be animated to fit the pace and tone of the base footage. Together with story telling elements, like the virus and the map of the united states, the idea felt cohesive. This teaser being the first piece of digital marketing material also gave us the option to animate the Main Title and build a visual language for the rest of the campaign to reference and be inspired by.
Finalized Design Frames
Design Exploration
