A team of talented designers, writers, directors and careaties work to break a script or concept into scenes. Generate images for those scenes either using an AI(Mid-journey, Runway) or traditional tools. An AI prompt engineer with great taste runs those images through an AI Video generator(Kling AI, Sora, etc). For a few real world dollars up to a 10 sec high res video is generated online with a number of controls available to edit that video and dial in the things we DO and DON’T want to see. Whether you're promoting a product, explaining a service, or making narrative content the benefit of AI in production is just being discovered. A the ethical approach is to champion everyone who we bring along with us. We need real people or the quality everywhere plummets.