Created for pour friends at Wheelhouse Group to launch Cincoro on an international stage. Started by five NBA owners, this new high-end tequila demanded a score for its launch campaign that exudes as much luxury and power as MJ himself. The spot highlights the 5 owners and the high end tequilla into a seamless build of a bottle and a legacy.
“One night, five NBA owners — Emilia Fazzalari and Wyc Grousbeck of the Celtics, Jeanie Buss of the Lakers, Michael Jordan of the Hornets, and Wes Edens of the Bucks met for dinner. That evening they bonded over their shared love for tequila. From there Cincoro was born. Ultra smooth, naturally rich, and simply delicious, it’s the perfect tequila to sip, savor and share."